Campaign Classic - Delivery best practices

This document will introduce you to the best practices related to delivery design and sending with Adobe Campaign Classic.

Optimize delivery

The following section outlines best practices and recommended procedures for the optimal configuration of Adobe Campaign. Following these practices will minimize issues that you might face downstream.

Target audience: Admin users

You'll learn: How to optimize outbound email distribution

Topics covered:

  • Tuning the Message Transfer Agent (MTA)
  • Avoiding platform performance degradation (slowing)
  • Checking network configuration
  • Deliverability management
  • Quarantine management
  • Double opt-in mechanism
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Use templates

Delivery templates allow for increased efficiency by providing ready-made scenarios for most common types of activities. With templates, marketers can deploy new campaigns with minimal customization in a shorter amount of time.

Target audience: Content designers

You'll learn: How to create new delivery templates to suit your needs

Topics covered:

  • Defining the sender address
  • Setting up a control group
  • Selecting where deliveries will be stored
  • Choosing the correct typology rules

See also: Details for creating a template are outlined in the detailed documentation.

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Design and personalize

When designing your message content, try to avoid common issues that could prevent you from executing your delivery. Most of the time, possible errors are linked to personalization, formatting and images.

Target audience: Content designers

You'll learn: How to make sure your content is good to go

Topics covered:

  • Personalizing the content
  • Checking formatting is correct
  • Avoiding common design errors
  • Managing images properly

See also: Overall recommendations can be found in the Defining the content section.

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Aim straight

Targeted population is key: build your lists carefully, test your emails on popular email clients and mobile devices, and ensure that your email lists are up-to-date (with no unknown or obsolete addresses). You can also send proofs that help set up a complete validation cycle.

Target audience: Business users

You'll learn: How to make sure you send personalized and relevant messages

Topics covered:

  • Selecting the correct target mapping
  • Using recipients stored in the database or in an external file
  • Sending newsletters to your subscribers only
  • Using proofs to validate your messages and seed addresses to validate your targets
  • Avoiding duplicate addresses
  • Indexing email addresses for better performance

See also: Details for defining the main target are detailed in the Selecting the target population section.

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Get it right

Once your message is ready, make sure its content is displayed correctly, on all devices, and does not contain any errors such as wrong personalization or broken links.

Target audience: Business users

You'll learn: How to make sure your message is ready to go

Topics covered:

  • Using inbox rendering capabilities to view how the message will display
  • Sending proofs of the message before sending to the main target
  • Setting up A/B testing deliveries to send the most relevant content
  • Checking that all necessary approvals have been carried out
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Nearly there!

Before sending your message, ensure that the parameters and configuration are consistent with the delivery.

Target audience: Business users

You'll learn: How to fine-tune your delivery

Topics covered:

  • Using waves depending on the targeted population's size
  • Sending order to prioritize some deliveries
  • Restricting the number of emails for specific deliveries with the IP affinity setup
  • Excluding recipients according to specific criteria with typology rules
  • Avoiding attachments
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Track and monitor

You clicked the Send button? Let's see what happens.

Target audience: Business users

You'll learn: How to track the sent messages and monitor your recipients' behavior

Topics covered:

  • Monitoring deliveries
  • Tracking
  • Delivery performance
  • Archiving emails
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Get off to the right start

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Get off to the right start

Before even starting creating deliveries, you can take several actions to secure and optimize the sending process upstream.

  • Why? To avoid common issues when delivering
  • Use cases: Tips/Tricks for configuring outbound messaging in Adobe Campaign

Tuning the Message Transfer Agent

In Adobe Campaign, the MTA (Message Transfer Agent) is the module that distributes emails. It resides on the mid-sourcing (delivery server) and handles the sending of the messages to the MX (mail transfer) server at the remote site. Optimal configuration is key to successful operations.

Tips:

  • During configuration, Adobe will provide an appropriate number of IP addresses designed to support the number of profiles in your database. Depending on the volume and sending frequency, Adobe generally recommends using at least two IP addresses. This in turn defines the number of MTAs required. For more on the recommended infrastructure resources, see the Adobe Campaign product description.
  • Adobe recommends delegating a dedicated sub-domain that is specific to email campaigns sent from the Adobe Campaign instance.
  • Adobe recommends assigning one sub-domain per brand and per country. In this case, if issues arise, deliverability in other countries or for other brands is not impacted and the problem is better isolated.
  • Adobe recommends assigning one MTA per delivery type (email, SMS, push notification...). This allows to be less impacted by network issues associated with a specific channel. Moreover, if an issue arises, the problem can be tracked and solved more easily. (Most of the time tests are performed separately for each channel.)
  • To improve sending performance, your Adobe Campaign administrator may decide to:
    • Increase the number of MTAs or MTACHILDs.
    • Increase the available RAM for each MTA (from default 512MB to 1024MB).

Platform performance

Several factors can directly impact server performance and slow the platform:

  • The number and type of personalization elements

    Why? Personalization in emails pulls data out of the database for each recipient. If there are many personalization elements, that increases the amount of data needed to prepare the delivery. However, personalization alone rarely causes performance issues.

  • The server load

    When the marketing server is handling many different tasks at the same time, it can slow down performance.

    Why? Because the marketing server needs to coordinate all of the incoming and outgoing data for all of the deliveries to ensure that the data is correct and on time.

    Tip: To avoid this, coordinate the scheduling of deliveries with the other members of your team to ensure the best performance.

  • The size and frequency of deliveries

    Why? The size of an email delivery generates a certain amount of volume in the sending servers. Large deliveries, such as deliveries to over one million recipients, need space in the sending queues. This alone is not an issue for the server, but when combined with dozens of other large deliveries all going out at the same time, it can introduce a sending delay.

    Tip: To minimize the impact of sending large deliveries, coordinate the sending of the deliveries so that their start times are staggered.

Learn more about optimizing your platform's performance in this document.

Checking network configuration

To optimize delivery when handling emails in large volumes and avoid being mistaken for a spammer, make sure that you have a legitimate network configuration that does not try to hide the identity of the server.

Why? Spammers attempt to conceal their real identities and usually make their mail servers difficult to identify.

Tip: Use a transparent sender address corresponding to your brand's website. For example, the Neotrip company manages the Valentino hotel chain. Its owns the valentino.com domain for its website. To promote the Valentino hotel in Paris, it uses the paris.valentino.com sub-domain. Therefore, a relevant sender address can be hotel@paris.valentino.com.

Deliverability management

To reach your recipients' inbox without bouncing or being marked as spam, you need to improve the deliverability rate of your messages.

Tips:

  1. What is deliverability? It refers to the factors of an email that determine its ability to be accepted by a recipient’s server. ISPs (Internet Service Providers) filter out emails that they identify as SPAM, or they block images from downloading. If they determine that a certain domain is sending too many emails, they will set a limit on the number of emails that they will accept from that sender. When checking your email for deliverability, you want to focus on four main categories: data quality, message and content, sending infrastructure, and reputation. For a deeper dive on this topic, see Deliverability management overview.
  2. Apply the recommendations detailed in the Managing deliverability getting started guide.
  3. Contact your Adobe Campaign administrator for assistance.

Quarantine management

It is in your best interest to maintain good quarantine management processes.

Why? When starting to send emails on a new platform, you may use a list of addresses that are not fully qualified. If you send to invalid addresses or to honeypot addresses (mailboxes only created to trick spammers), this will start to diminish the reputation of your platform. Good quarantine management processes help to: maintain address quality; avoid blacklisting by internet access providers; and reduce your error rate, speeding up deliveries and throughput.

Tips:

  • If you have a list of invalid addresses, Adobe recommends importing it to the quarantine table (Administration > Campaign Management > Non deliverables Management > Non deliverables and addresses).
  • The recipients whose addresses are quarantined are excluded by default during the delivery analysis: they are not targeted. An email address can be quarantined for example when the inbox is full or if the address does not exist.
  • Adobe Campaign manages erroneous addresses according to the type of error returned. For more on this, see Error handling. There are 10 criteria why messages are placed in quarantine:
    • not defined
    • user unknown
    • invalid domain
    • blacklisted address
    • refused
    • error ignored
    • unreachable
    • account disabled
    • mailbox full
    • not connected
  • More information on the Adobe Campaign Quarantine mechanism is available in our documentation.

Double opt-in mechanism

To avoid sending messages to invalid addresses, limit improper communications and improve sender reputation, Adobe recommends implementing a double opt-in mechanism for post-subscription confirmation. This helps ensure a recipient subscribed intentionally.

Tips:

  • Adobe recommends the sending of a post-subscription confirmation request, to create a double opt-in. The subscription is effective once the user clicks the link included in the confirmation message.
  • Details for implementing this process are outlined in the Create a subscription with double opt-in section.

Use the power of templates

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Use the power of templates

  • Why? To save time and standardize deliveries when needed
  • Use cases: Tips/Tricks for pre-configuring specific parameters in a delivery template

A delivery template enables you to define once a set of technical and functional properties that suit your needs and that can be reused for future deliveries.

Usually, you create one delivery template for each sub-domain that you delegated to Adobe.

Why? When you manage several brands in Adobe Campaign, Adobe recommends having one sub-domain per brand. For example, a bank can have several sub-domains corresponding to each of its regional agencies. If a bank owns the bluebank.com domain, its sub-domains can be @ny.bluebank.com, @ma.bluebank.com, @ca.bluebank.com, etc. Having one delivery template per sub-domain enables you to always use the right pre-configured parameters for each of your brand, which avoids errors and saves you time.

Below are a few recommendations to correctly configure a delivery template.

Tip: To avoid configuration errors, we recommend that you duplicate a native template and alter its properties rather than create a new template.

Configure addresses

In the delivery template, click the From link.

In the Email header parameters window, fill in the following fields:

  • Sender address: The address domain must be the same as the sub-domain that you delegated to Adobe. You can change the part preceding the '@' but not the domain address.

    Tips:

    • The sender's address is mandatory to allow an email to be sent.
    • Some ISPs (Internet Service Providers) check the validity of the sender address before accepting messages. A badly formed address may result in it being rejected by the receiving server. You must make sure a correct address is given.
    • The address must explicitly identify the sender. The domain must be owned by and registered to the sender.
    • Adobe recommends creating email accounts that correspond to the addresses specified for deliveries and replies. Check with your messaging system administrator.
  • From: To increase the opening rate of your deliveries, Adobe recommends using a name that is easily identifiable by the recipients, such as your brand's name.

    Tip: To further improve the recipient's experience, you can add a person's name, for example "Emma from Megastore".

  • Reply address text: By default, the sender's address is used for replies.

    Tip: However, Adobe recommends using an existing real address such as your brand's customer care. In this case, if a recipient sends a reply, the customer care will be able to handle it.

Set up a control group

Once the delivery is sent, you can compare the behavior of the excluded recipients with the recipients who did receive the delivery.

Why? This step enables you to measure the efficiency of your campaigns.

Tip: Click the To link. In the Select target window, select the Control group tab. You can extract a portion of the target, for example a 5% random sample.

Fine-tune folders and delivery names

Change folders: You can choose where the delivery template is stored in the Adobe Campaign navigation hierarchy, and where deliveries based on this template will be stored.

Why? You will then be able to access them easily and, if needed, configure permissions on these folders.

Tips:

  • In the General tab of the template's properties, you can change the locations selected in the Execution folder and Folder drop-down menus.
  • You can also create, for example, a folder per month at the location specified in the General tab. This folder will contain all the deliveries created every month. To do this, check the Compute the execution folder during delivery analysis box and select Add current date from the Folder drop-down list.

See also: Details for assigning rights to Adobe Campaign's folders are outlined in the Folders and views section.

Customize names: In the Analysis tab of the template's properties, you can check the Compute the label during delivery analysis box. In the Label drop-down list that is displayed, select Add current date and select the date format of your choice. The current date will be added to the label of each delivery based on this template.

Apply filters or control rules through typologies

A typology contains checking rules that are applied during the analysis phase, before sending any message.

Why? To approve the message's content and configuration

Tip: In the Typology tab of the template's properties, change the default typology according to your needs.

For example, to better control the outbound traffic, you can define which IP addresses can be used by defining one affinity per sub-domain and creating one typology per affinity.

See also: For more on typologies, see Campaign typologies.

Personalize users' experience

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Personalize users' experience

  • Why? To avoid common issues that could prevent you from executing your delivery and to improve your recipients' experience, Adobe Campaign enables you to personalize your messages.
  • Use cases: Tips/Tricks for designing your message content

Tips:

  1. Personalize the content as much as you can when designing your message.
  2. Use recipients' data stored in the Adobe Campaign database, or collected through tracking, landing pages, subscriptions, etc.

See also: Personalization basics are presented in the Personalization fields section.

Design

Make sure your message content is properly designed to avoid any errors, which are generally related to personalization.

Tips:

  • In personalization fields coming from external files provided by third-party vendors, external HTML content can be wrong. To avoid this, check syntax, use of tags, characters, etc. For example, an Adobe Campaign personalization tag always has the following form: <%=table.field%>. For more on this, see Data sources.
  • The incorrect use of parameters in personalization blocks can be an issue. For example, variables in JavaScript should be used as follows:

    <%

    var brand = "xxx"

    %>

See also: For more on this, refer to the Personalization blocks and Enriching content sections.

Email size

The recommended maximum size of an email is about 35KB.

Why? For performance and deliverability reasons

Tips:

  1. Check the message size in the Preview tab.
  2. Choose a recipient.
  3. Once generated, the message size will be displayed in the top right corner.

Formatting and content

To avoid common formatting and design errors, check the following elements:

  • Correct date formatting

    Adobe Campaign provides date formatting functions for the JavaScript templates and XSL stylesheets. See Date display.

  • Usage of authorized characters in emails

    The list of valid characters for email addresses is defined in the "XtkEmail_Characters" option. To correctly handle special characters, Adobe Campaign needs to be installed in Unicode. You must coordinate with your Adobe administrator or get assistance from Adobe consultants. For more on this, see Switching to Unicode.

  • Customized unsubscription link

    The unsubscription link is essential. It must be visible and valid, and the form must be functional. By default, when the message is analyzed, a typology rule checks whether an opt-out link has been included and generates a warning if it is missing.

    Tip: Because human error is always possible, check that the opt-out link works correctly before each time you send. For example, when sending the proof, make sure the link is valid, that the form is on-line and that the No longer contact this recipient field is changed to Yes.

  • Email authentication

    Make sure that the email headers contain the DKIM signature.

    Why? DKIM (Domain Keys Identified Mail) authentication allows the receiving email server to verify that a message was indeed sent by the person or entity it claims it was sent by, and whether the message content was altered in between the time it was originally sent (and DKIM "signed") and the time it was received. This standard typically uses the domain in the From or Sender header. For more on this, see DKIM.

  • Responsive design for mobile

    Responsive email design ensures that an email renders optimally for the device on which it is opened. The Adobe Campaign Digital Content Editor (DCE) module includes some responsive design formatted templates available via Resources > Templates > Content templates. For more on this, see Responsive Email Design 101.

  • SMS length

    By default, the number of characters in an SMS meets the GSM (Global System for Mobile Communications) standards. SMS messages using GSM encoding are limited to 160 characters, or 153 characters per SMS for messages sent in multiple parts.

    Transliteration consists of replacing one character of an SMS by another when that character is not taken into account by the GSM standard. Note that inserting personalization fields into the content of your SMS message may introduce characters that are not taken into account by the GSM encoding. You can authorize character transliteration by checking the corresponding box in the SMPP channel settings tab of the corresponding External account.

    Tips:

    • To keep all of the characters in your SMS messages as they are, to not alter proper names for example, do not enable transliteration.
    • However, if your SMS messages contain a lot of characters that are not taken into account by the GSM standard, enable transliteration to limit the costs of sending your messages.

    For more on this, see About character transliteration .

Images

To be seen from the outside, the images used in emails and public resources linked to campaigns must be present on an externally accessible server.

Tips:

  • You can check if the instance configuration enables public resource management. See Managing public resources.
  • From the delivery wizard, you can import an HTML page containing images or insert images directly using the HTML editor via the Image icon. For more on this, see Images.
  • If images are not displayed, check that the images are available on the server. To do this, click the Source tab from your delivery. Find your images and copy-paste each image's URL in a web browser. If the images are not displayed, contact your IT administrator or the third-party vendor providing your delivery content.

Target the right recipients

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Target the right recipients

When you have your content ready, you need to carefully define who will receive your message.

  • Why? To make your delivery successful, you want to send the most relevant personalized content to the right recipients. Adobe Campaign enables you to build the most accurate target: you can select recipients according to their age, localization, what they bought, if they clicked a link in a previous delivery, etc. With Adobe Campaign, you can also define test profiles, control groups and seed addresses to make sure your target is correct.
  • Use cases: Tips/Tricks for building appropriate and matching targets

Why a target mapping?

By default, delivery templates target Recipients. Adobe Campaign offers other target mappings for your deliveries, that you can change based on your needs.

Tip: For example, you can deliver to visitors whose profiles have been collected via social networks or to visitors who are subscribed to an information service.

These mappings are presented in the Selecting a target mapping section.

You can also create and use a customized target mapping. For more on this, see Target mapping.

External recipients

You can deliver to recipients who are stored in an external file rather than saved in the database. For more on this, see External deliveries.

Deliver to subscribers of a newsletter

To deliver to the subscribers of a newsletter, you can directly target the subscribers to the corresponding information service. For more on this, see Delivering to the subscribers of an information service.

Test recipients and seed addresses

To test your delivery, use proofs before sending to the main target.

Tip: Make sure you select appropriate proof recipients, because they validate the form and the content of the message. The steps for defining the proof recipients are presented in the Proof target section.

Seed addresses are used to target recipients who do not match the defined target criteria in order to test a delivery before sending to the main target. They are presented in the Using seed addresses section.

Deduplicate addresses

It is important to avoid having duplicate email addresses, because this can have an impact on your target:

  • The same message can be sent more than once when a target is split.
  • If a recipient unsubscribes after receiving a message, their duplicate profile will still receive future messages.

Deduplicating addresses protects your sending reputation and ensures good quarantine management.

Index addresses

To optimize the performance of the SQL queries used in the application, an index can be declared from the main element of the data schema.

Tip: The steps for adding an index to the email address are presented in the Indexed fields section.

Validation is key

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Validation is key

Before sending a delivery, you need to ensure that your recipients will receive the message that you really want to send them. To do this, you need to validate the message content and delivery parameters.

  • Why? This step enables you to detect possible errors and fix them before delivering to your main target.
  • Use cases: Tips/Tricks to validate your delivery content and format

Inbox rendering

Inbox rendering enables you to preview your messages on major email clients, scan content and reputation, discover how recipients are reading messages.

Tips:

  • You can view the sent message in the different contexts in which it may be received: webmail, message service, mobile, etc.
  • Inbox rendering capabilities are crucial to identifying whether your email campaigns successfully make it past the filters of major ISPs (Internet Service Providers) and webmail services. Such tools send a pre-flight copy of an email to a network of test inboxes, so you can see how the message will display, or render, across these services. They may also include reports and code correction options that help you quickly identify and make fixes that improve deliverability.

For more on this, see Inbox rendering.

Proof messages

Sending proofs enables you to check the opt-out link, mirror page and any other links, validate the message, verify that images are displayed, detect possible errors, etc. You may also want to check your design and rendering on different devices.

Tips:

  • When you add external data to the content of a delivery (for example, data from a transaction table different from the Adobe Campaign database), Adobe recommends creating real profiles associated with real external data that you will only use as targets for your proofs. Otherwise, if you are using seed addresses for example, the external content will not be displayed in your proofs.
  • Similarly, when you are using dynamic content, Adobe recommends creating real profiles corresponding to each variable content that you will use to test the different contents.

Note: To create these profiles, you may contact your IT administrator for assistance.

More information on Sending a proof can be found in the Adobe Campaign documentation.

Set up A/B testing deliveries

If you have several contents for an email delivery, you can use A/B testing to find out which version will have the biggest impact on the targeted population.

Tips:

  1. Send the different versions to some of your recipients.
  2. Select the one with the highest success rate and send it to the rest of your target.

Details are outlined in the A/B testing section.

Go through a validation process

You can define a full validation process, involving Adobe Campaign operators and groups, to validate both the target and the message content.

Why? To ensure full monitoring and control of the various processes of the campaign: targeting, content, budget, extraction, and sending a proof.

How? Depending on their permissions, users will be notified, receive proofs and be able to validate or reject the message.

The approval modes and samples are described in the Approval process section.

Make sure your message is delivered

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Make sure your message is delivered

As a final step, maximize your chances and leverage the power of Adobe Campaign to ensure that your message will be indeed delivered to the relevant recipients.

  • Why? To make delivering relevant and successful
  • Use cases: Tips/Tricks to increase the odds and hit your target

Use waves

You can progressively increase the volume sent using waves.

Why? To avoid being marked as spam or when you want to restrict the number of messages per day.

Tip: Using waves you can divide deliveries into several batches instead of sending high volumes of messages at the same time.

Details for using this feature are outlined in Sending using waves.

Prioritize messages

You can set the sending order for your deliveries by stating the priority level.

Why? This lets you prioritize the order for certain, more urgent deliveries over others.

Tips:

  1. Edit the delivery properties, and select the Delivery tab.
  2. Define the priority level for the delivery on a scale from Very low to Very high.

Details for implementing this process are outlined in Delivery priority.

Note: However, it is not possible to define the order of sending messages from within a delivery.

Setup IP affinities

To better control the outbound SMTP traffic, you can manage affinities by defining which specific IP addresses can be used for each affinity.

Why? This lets you restrict the number of emails for specific deliveries towards machines or output addresses.

For example, you can use one affinity per country or sub-domain. You can then create one typology per country and link each affinity to the corresponding typology.

Tips:

  1. Define the IP affinities in the serverConf.xml configuration file. For more on this, see Personalizing delivery parameters (Managing outbound SMTP traffic).
  2. For each IPAffinity element, declare the IP addresses that can be used. For more on this, see List of IP addresses to use.
  3. In the typology of your choice, use the Managing affinities with IP addresses field to link deliveries to the delivery server (MTA) which manages the said affinity. For more on this, see Control outgoing SMTP traffic.
  4. Once the email is sent, check the header to verify which IP address the delivery was sent from. Your email administrator should help you obtain the header information.

Note: Most of these steps can only be performed by an expert user.

Use typologies

You can use typology rules to exclude part of the target based on specific criteria.

Why? This guarantees that the messages sent best meet the needs and expectations of customers, in keeping with company communication policies.

Tip: For example, you can filter the recipients who are underage from the target of your newsletter. This example is detailed in the Creating a filtering rule section.

Avoid attachments

Why? Attachments remain one of the most common vectors for the proliferation of malware, most especially when they are sent in bulk.

Tip: Include a secure link to the document instead of attaching it. This ensures an additional layer of security to prevent unintended redistribution, and vastly reduces the chances that the message will be rejected at inbound email gateways for message size or security reasons.

What happens after sending?

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What happens after sending?

Once the delivery is sent, Adobe Campaign enables you to keep track of the sent messages and discover how your recipients react to your delivery.

  • Why? To improve future sending and optimize your next campaigns
  • Use cases: Tips/Tricks to follow-up on your deliveries

Monitoring deliveries

To control your campaigns, you must ensure that the message has indeed been delivered to your recipients.

Tips:

  • From the delivery dashboard, you can check the processed messages and delivery audit logs.
  • You can also control the status of the messages in the delivery logs.

For more this, see Delivery dashboard.

What if the deliveries are not being sent and their status remains Pending?

  • The execution process is waiting on the availability of some resources. The MTA may have not been started.

    Tip: Check that your mta@<instance> modules are launched on your MTA servers and start the MTA module if necessary. For more on this, see Administration.

  • The delivery may be using an affinity that has not been configured on the sending instance.

    Tip: Check the configuration of traffic management (IP affinity). For more on this, see Control outgoing SMTP traffic.

Note: These steps can only be performed by an expert user.

Tracking

To better know the behavior of your recipients, you can track how they react to a delivery: reception, opening, clicks on links, unsubscriptions, etc. This information is displayed in the Tracking tab of the recipients targeted by the delivery and in the Tracking tab of the delivery.

Why? Tracking can be used to improve your future sending.

Tip: Message tracking is enabled by default. To configure URLs, select the Display URLs option in the lower section of the delivery wizard. For each URL of the message, you can choose whether to activate tracking.

See also: For more on this, refer to the Configuring tracking and Tracking indicators sections.

Delivery performance

To measure the speed at which the messages are delivered, you can control the delivery throughput. The criteria are the number of messages sent per hour and the size of the messages (in bits per second). For more on this, see Delivery throughput.

Tip:

  • Do not keep deliveries in failed state on the instance, as this maintains temporary tables and impacts the performance.
  • Remove deliveries which are no longer needed and inactive recipients from the database to maintain address quality.
  • Do no try to schedule large deliveries together. There is a gap of 5-10 minutes to spread the load uniformly over the system.

Archiving emails

Archiving allows you to keep a raw copy of sent emails.

Why? Sent emails are often kept for legal reasons, as this is a requirement for financial services. Archiving can also be used as evidence for customer care or in case of disagreement.

Tips:

  • Sent emails can be stored locally as raw data (.eml files) or as compressed archives.
  • Emails sent by Adobe Campaign can be archived on an external system (such as an SMTP email server) through BCC. It consists in adding a BCC email address to the message target.

Note: To configure archiving, contact your Adobe Campaign administrator.

Email archiving is activated in the delivery or in the delivery template, through a dedicated option. Details are outlined in the Archiving emails section.