Adobe Campaign offers a choice of three hosting models, providing flexibility and freedom to choose the best model, or models to suit business needs:
Managed Services (Hosted)
Adobe Campaign can be deployed as a managed service: all components of Adobe Campaign, including the user interface, the execution management engine, and the customer's Campaign database are hosted in Adobe-managed data centers arount the world. .
Adobe Campaign can be deployed on-premise: all components of Adobe Campaign, including the user interface, execution management engine and database reside on-site in the customer's data center. In this deployment model, the customer manages all software and hardware updates and upgrades.
When deployed as ahybrid model, the Adobe Campaign solution software resides on-premise at the customer site, execution management is delivered as a cloud service by Adobe and all data remains in the Campaign database in the customer's own data vernter until the moment of campaign execution. At that point, only the data required for the specific campaign is transmitted to Adobe service infrastructure. No data of any kind is permanently stored in the cloud.
Main installation and configuration steps can only be performed by Adobe for deployments hosted by Adobe. For example, to configure the server and instance configuration files. To learn more about the main differences between deployments, refer to this article.