About Adobe ID
Campaign users can connect to the Adobe Campaign console using their Adobe ID. This integration provides the following advantages:
The same ID can be used for all Experience Cloud solutions.
The connection is memorized when using Adobe Campaign with different integrations.
Securer password management policy.
Use of Federated ID accounts (external ID provider).
For more information on the different types of Adobe IDs, please consult: https://helpx.adobe.com/en/enterprise/help/identity.html
The IMS implementation is strictly reserved to the Adobe technical administrators. The IMS implementation is a complex process which can take some time.