Publish, track and use collected data
Once the form has been created, configured and published, you can publish it online, share the link with your database profiles it and track the responses.
The life cycle of a survey in Adobe Campaign as well as its publishing and delivery modes are similar to those of Web forms: these are detailed in this section.
Each survey has its own dashboard which lets you view its status, description, public URL and availability schedule. It also lets you view the available reports. For more on this, refer to Reports on surveys.
The survey's public URL is shown on the dashboard:
You can track the responses to the survey in logs and reports.
For each survey delivered, you can track the responses in the Logs tab. This tab displays the list of users who have completed the survey and their origin:
Double-click a line to display the survey form as filled in by the respondent. You can browse the survey in full and access the answers in full. These can be exported in an external file. For more on this, refer to Exporting answers.
The origin is indicated in the survey URL by adding the following characters:
while the survey is being edited, its URL contains the parameter __uuid, which indicates that it is in a test phase and not yet online. When you access the survey via this URL, the records created are not taken into account in the tracking (reports). The origin is forced to the value Adobe Campaign.
For more on URL parameters, refer to this page.
Reports on surveys
The dashboard tab lets you access survey reports. Click a report name to view it.
The structure of the survey is visible in the Documentation report.
Two other reports on Web surveys are available in the Reports tab of the surveys: General and Breakdown of responses.
This report contains general information on the survey: how the number of responses changes over time and the distribution by origin and language.
Example of a general report:
Breakdown of responses
This report shows the breakdown of responses for each question. This breakdown is only available for answers given to fields stored in Question type containers. It is valid only for selection controls (no breakdown on text fields, for example).
Answers to a survey can be exported in an external file to be processed later. There are two ways of doing this:
Exporting report data
To export report data, click the Export button and choose the export format.
For more on exporting report data, refer to this section.
To export answers, click the Responses tab of the survey and right-click. Select Export....
Then enter the information you want to export and the storage file.
You can configure the content and format of the output file in the export wizard.
This lets you:
add columns to the output file and recover the information on the recipient (which is stored in the database),
format the exported data,
select the encoding format for the information in the file.
If the survey you want to export contains several Multi-line text or HTML text fields, it has to be exported in XML format. To do this, select this format in the drop-down list of the Output format field, as shown below:
Click Start to run the export.
Data exports and the stages of their configuration are detailed in this section.
Using the collected data
The information collected via online surveys can be recovered within the framework of a targeting workflow. To do this, use the Survey responses box.
In the following example, we want to make a Web offer specially for the five recipients with at least two children and with the highest scores at an online survey. The answers to this survey are:
In the targeting workflow, the Survey responses will be configured as follows:
Start by selecting the concerned survey, then the data to extract in the central section of the window. In this case we need to extract at least the score column since it will be used in the split box to recover the five highest scores.
Indicate the filtering conditions for answers by clicking the Edit query... link.
Start the targeting workflow. The query recovers 8 recipients.
Right-click the output transition of the collection box to view them.
Then place a split box in the workflow to recover the 5 recipients with the highest score.
Edit the split box to configure it:
Start by selecting the adequate schema in the General tab, then configure the sub-set:
Go to the Sub-sets tab and select the Limit the selected records option, then click the Edit... link.
Select the Keep only the first records after sorting option and select the sort column. Check the Descending sort option.
Click the Next button and limit the number of records to 5.
Click Finish then restart the workflow to approve targeting.
It's possible to set up standardization processes in Adobe Campaign for data collected using aliases. This lets you standardize the data stored in the database: to do this, define aliases in the itemized lists which contain the relevant information.
For more on this, refer to this page.