This document will show you the basics to get started with the integration between Campaign Classic and Target Standard.
Last update: 2019-05-30
In this guide, we will present how to integrate a dynamic offer from Target into an email in Adobe Campaign.
First, log in to your Target Standard and Campaign instances using your Adobe ID.Read More
In Adobe Campaign, once you're done defining the target and content of your email, you're ready to insert a dynamic image from Target.
To do this, specify the default image's URL, the location name, and the fields you want to transfer to Target.Read More
In Target Standard, you can create different versions of your offer. Depending on each user experience, a redirect offer can be created and you can specify the image that will be displayed.Read More
In Target Standard, create the two audiences into which the people who visit your offer will be categorized for the the different contents to be delivered. For each audience, add a rule to define who will be able to see the offer.Read More
In Target Standard, we need to create an Experience Targeting activity, define the different experiences, and associate them with the corresponding offers.Read More
In this example, we want to create an email that will include an image block that will dynamically change according to the recipient's country.
The data is sent with each mbox request and depends on the visitor's IP address.
Below you will find the email template that we want to send to our customers:
In this email, we want one of the images to vary dynamically according to the following user-experiences:
For this to work, we need to perform the following steps both in Adobe Campaign and Target Standard:
In Adobe Campaign, there are two ways to insert a dynamic image from Target into an email:
In our case, we need two redirect offers, the third one (the default one) is to be defined in Adobe Campaign.
In our case, we need to create two audiences: French and American audiences.
Add a content for each audience:
The Target window summarizes your activity. If necessary, you can add other experiences.
The Goal & Settings window allows you to personalize your activity by setting a priority, an objective, or a duration.
The Reporting Settings section lets you select an action and edit the parameters that will determine when your goal is achieved.