Campaign Classic and Target - Integrating a dynamic offer in an email

This document will show you the basics to get started with the integration between Campaign Classic and Target Standard.

Last update: 2019-05-30

1. Overview

In this guide, we will present how to integrate a dynamic offer from Target into an email in Adobe Campaign.

First, log in to your Target Standard and Campaign instances using your Adobe ID.

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2. Inserting the dynamic offer in an email

In Adobe Campaign, once you're done defining the target and content of your email, you're ready to insert a dynamic image from Target.

To do this, specify the default image's URL, the location name, and the fields you want to transfer to Target.

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3. Creating redirect offers

In Target Standard, you can create different versions of your offer. Depending on each user experience, a redirect offer can be created and you can specify the image that will be displayed.

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4. Creating audiences

In Target Standard, create the two audiences into which the people who visit your offer will be categorized for the the different contents to be delivered. For each audience, add a rule to define who will be able to see the offer.

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5. Creating an Experience Targeting Activity

In Target Standard, we need to create an Experience Targeting activity, define the different experiences, and associate them with the corresponding offers.

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6. Previewing and sending the email

In Adobe Campaign, you can now preview your email and test its rendering on different recipients. You will notice that the image changes according to the different experiences created.

You are now ready to send your email including a dynamic offer from Target.

7. Measuring results

Use one of Target's built-in reports to compare the different experiences and measure the effectiveness of your campaign.

Any question? Visit our forum and ask the community.

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Introduction

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Introduction

Objective

In this example, we want to create an email that will include an image block that will dynamically change according to the recipient's country.

The data is sent with each mbox request and depends on the visitor's IP address.

Below you will find the email template that we want to send to our customers:

Different experiences

In this email, we want one of the images to vary dynamically according to the following user-experiences:

  • The email is opened in France.
  • The email is opened in the United States.
  • If none of these conditions apply, a default image is displayed.

Main steps

For this to work, we need to perform the following steps both in Adobe Campaign and Target Standard:

  1. Create an email in Adobe Campaign and insert a dynamic offer. During this step, we will define the default image, the name of the offer location, and the additional fields to transfer to Target.
  2. Create a redirect offer for each experience in Target Standard. During this step, we will specify the image that will be displayed.
  3. Create an audience to define who will see the targeted activity. During this step, we will specify the rule for each audience to target each kind of visitor.
  4. Create an experience targeting activity in Target Standard. During this step, we will select the offer location, define the different experiences, and associate them with the corresponding redirect offers.

Inserting the offer into an email

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Inserting the offer into an email

Where to find the option

In Adobe Campaign, there are two ways to insert a dynamic image from Target into an email:

  • If you are using the digital content editor, choose an existing image and select Insert > Dynamic image served by Adobe Target from the toolbar.

  • If you are using the standard editor, place the cursor where you want to insert the image and select Include > Dynamic image served by Adobe Target... from the personalization drop-down menu.

Defining the image parameters

  • The Default image's URL: This is the image that will be displayed when none of the conditions are fulfilled. You can also select an image from your Assets library.
  • The Target location: Enter a name for your dynamic offer's location. You will have to select this location in your Target activity.
  • The Additional parameters: Select the Campaign fields that you need to transfer to Target. In our example, we added the Country field.

Creating redirect offers

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Creating redirect offers

In our case, we need two redirect offers, the third one (the default one) is to be defined in Adobe Campaign.

  1. To create a new redirect offer in Target Standard, select Content > Create > Redirect Offer.

  2. Enter a name for the offer and the URL of your image.

  3. Follow the same procedure for the remaining redirect offer.

Creating audiences

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Creating audiences

In our case, we need to create two audiences: French and American audiences.

  1. To create a new audience in Target Standard, select Audiences > Create Audience.

  2. Give the audience a name.
  3. Click Add a rule and select a category. The rule uses specific criteria to target the visitors. You can refine the rules by adding conditions or by creating new rules in other categories.

  4. Follow the same procedure for the remaining audiences.

Creating an Experience Targeting Activity

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Creating an Experience Targeting Activity

Defining the audience

  1. To create an experience targeting activity, select Activities > Create Activity > Experience Targeting.

  2. Select Form-based Experience Composer.
  3. Choose an audience by clicking the Edit Audience button (highlighted here by the red box).

  4. Select the audience that was created earlier.

  5. Create another experience by clicking Add Experience Targeting.

Defining the location and content

Add a content for each audience:

  1. Select the location name that you chose when inserting the dynamic offer in Campaign.

  2. Click the drop-down button and select Change Redirect Offer.

  3. Select the redirect offer that you had previously created.

  4. Follow the same procedure for the second experience.

Defining the activity

The Target window summarizes your activity. If necessary, you can add other experiences.

The Goal & Settings window allows you to personalize your activity by setting a priority, an objective, or a duration.

The Reporting Settings section lets you select an action and edit the parameters that will determine when your goal is achieved.