Programs and campaigns
The programs and campaigns allow you to regroup and view the different marketing activities that are linked to them.
A program may contain other programs as well as campaigns, workflows, and landing pages.
A campaign may contain emails, SMSes, push notifications, workflows, and landing pages.
Accessing programs and campaigns
You can access the list of programs and campaigns from the Adobe Campaign home page. To do this, select the Programs & Campaigns card.
You can also click the Marketing activities link. Then select Programs or Campaigns in the Activity type section to display them. For more on this, refer to the Accessing marketing activities section.
Each program and each campaign in the list has a visual symbol and an icon whose color indicates the execution status.
This status depends on the validity period of the program or the campaign.
Gray: the program/campaign has not yet started - Editing status.
Blue: the program/campaign is in progress - In progress status.
Green: the program/campaign has finished - Finished status.
By default, the current date is automatically shown as the validity start date and the end date is calculated according to the start date (D+186 days). You can change these dates in the program or campaign properties.
Creating a program
To create a new program:
In the list of marketing activities, the Create button serves to define a new activity. Select Program.
Then, in the Creation mode screen, select a program type.
The program types available are based on templates defined in the Resources > Templates > Program templates section. For more on this, refer to the Managing templates section.
In the Properties screen, enter the name and ID of the program.
You can create your program within a parent program. To do this, select the parent program from the existing programs.
The Create button serves to confirm creating the program.
You can also create a program from the Programs & Campaigns view. The steps for creating a program are the same as those detailed above.
Creating a campaign
To create a new campaign:
In the list of marketing activities, the Create button serves to define a new activity. Select Campaign.
Then, in the Creation mode screen, select a campaign type.
The campaign types available are based on templates defined in Resources > Templates > Campaign templates. For more on this, refer to the Managing templates section.
In the Properties screen, enter the name and ID of the campaign.
The Create button allows you to add marketing activities in this campaign.
You can link the campaign to a program. To do this, in the properties window of the campaign, select it from the existing programs.
You can also create a campaign from a program. To do this, edit the program targeted and click the Create button. Select Campaign. The steps for creating a campaign are the same as those detailed above.
Managing program and campaign content
You create and manage the content of your programs and campaigns in the same way as in the list of marketing activities. For more on this, refer to the Managing marketing activities section.