Adobe Campaign lets you configure several profile types within a message's audience.
Audiences can be defined when creating the message via the creation wizard or from the message dashboard if the message has already been created.
From the dashboard, go to the audience block to start.
The screen to define the audiences then opens. It has two tabs that allow you to separately define each type of audience that will receive the message:
The target is defined in the Target tab and is made up of identified profiles from your database.
You can establish your main target using the query editor functionalities.
In this tab, the Shortcuts palette only contains predefined filters and the audiences that have been defined in the identified profiles. The Explorer tab allows you to access additional configurations.
You can therefore re-use and combine existing audiences, apply additional filters to them, etc.
Test profiles are defined in the Test profiles tab.
You can establish your test profile population using the query editor functionalities.
In this tab, the palette only contains predefined filters and the audiences that have been defined in the test profiles. The Explorer tab allows you to access additional configurations.
The test profiles selected can each take on different roles, depending on the way they are configured.
Proof: the test profile receives the delivery proof.
Email rendering test: the 'email rendering' type profiles receive the rendering test which can be included with the proof.
Trap: the 'trap' type profiles receive the message in the same way as the main target.
Each profile defined in the target population of an SMS message must contain a mobile telephone number. Without this, it will not be possible to send your message.
Defining profiles is detailed in the Managing profiles section.
For more information on configuring test profiles, refer to the specific Test profiles section.
The audiences block is then updated and shows that a target and test profiles have been selected for the email in question.