You can create and manage personalized transactional messages in Adobe Campaign.
A transactional message is an individual and unique communication sent to a user by a provider such as a website.
This type of message is particularly expected, as it contains information that the recipient wants to check or confirm. It could be a welcome message after creating an account for example, or a confirmation that an order has shipped, a bill, or a message confirming a password change.
It is an important message that defines the client relation: the user expects it to be sent in real time. The delay between the event being triggered and the message arriving therefore has to be very short.
Transactional messages generally have high open rates.
Adobe Campaign allows you to integrate this functionality with an information system which sends it events that are to be transformed into custom transactional messages.
They can only be sent by email or SMS.
Adobe Campaign prioritizes processing the transactional messages over any other delivery.
Let's take the example of a company that has a website and on this website its users can buy products.
Adobe Campaign allows you to send a notification email to site users who have added products to their cart: when one of them leaves the site without going through with their purchases, a cart abandonment email is automatically sent to them.
The steps for putting this into place are:
We first have to configure an event that we will name "Cart abandonment".
We then have to publish this event configuration, which automatically creates a transactional message.
Creating and publishing an event are presented in the Event configuration section.
The transactional message has to be personalized, tested, then published. For more on this, refer to the Transactional messages section.
Furthermore, in order for the event to be triggered when a client abandons their cart, this event has to be sent from the company's website using a REST API. For more on this, refer to the Site integration section.
Once all of these steps have been carried out, as soon as a user leaves the site without ordering the products in their cart, they automatically receive a notification email.
The following schema illustrates the different steps for configuring an event and sending the corresponding transactional message.