Introduction to emails

This document allows you to create and send personalized emails to a targeted audience thanks to Adobe Campaign Standard.

1. Creating an email

Adobe Campaign allows you to create and send personalized messages and measure their effectiveness through dedicated reports. These functionalities are now available in a revamped and intuitive interface, that is entirely accessible on the web.

You can get further details by clicking the Read more button.

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2. Defining the audience

In the email dashboard, the Audience block allows you to define the recipients of your communication. There are several types of audiences available:

  • Target: The main target of your email
  • Test profiles: The profiles used to test and validate your email

You can get further details by clicking the Read more button.

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3. Editing content

Adobe Campaign integrates a content editor that allows you to easily create and modify content in HTML format. This content editor allows you to insert and format different elements of the message and link database fields with elements in an HTML page.

You can get further details by clicking the Read more button.

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4. Preparing and sending the email

Once the audience and the content are defined, configure the delivery schedule.

Use the buttons from the action bar to prepare the message and send the proofs.

The email is then ready to be sent.

You can get further details by clicking the Read more button.

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5. Accessing the reports

Thanks to multiple dedicated reports, you can monitor your email and measure its effectiveness.

Adobe Campaign allows you to monitor the evolution of your sends and your campaigns through various indicators and charts.

You can get further details by clicking the Read more button.

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Any question? Visit our forum and ask the community.

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Creating an email

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Creating an email

Organizing marketing activities

  1. From the Adobe Campaign home page, the Create an email card allows you to access the email creation wizard.

  2. Select an email type.

  3. Enter the general properties.

  4. Define the audience of your email.

  5. Enter the content, then confirm creating the message.

Discovering the email dashboard

The email dashboard is made up of different blocks that allow you to define and control your message's parameters:

  • Audience: Define the main target of your email and the test profiles that will receive the proofs.
  • Content: Load and personalize your HTML content, then preview your email.
  • Schedule: Select the date to send your email.
  • Reports: Consult the statistics and indicators linked to your email.

You can follow the steps for configuring the audience, content, and schedule in the order that you like.

Defining the audience

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Defining the audience

The query editor appears in different parts of the application. It allows you to do various things, such as create audiences or define the target of a message. A query is made up of rules that you can create and combine using the filters from the palette.

Add rules

  1. Drag and drop a filter from the palette into the workspace. Predefined filters are available to facilitate creating rules according to the targeting dimension of the audience. You can also search the targeting dimension fields and create rules from them to refine your query.
  2. From the icon to the right of the bar, define the conditions of the rule using available logical operators.

Combining rules

To combine multiple rules, drag them over one another to create different groups and/or group levels. You can then select a logical operator (AND, OR, EXCEPT) to combine elements on the same level.

Editing content

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Editing content

The content editor is organized into different sections:

  • The action bar regroups the general options of the page. You can choose a content, change the display mode, or even preview the email.
  • The palette, found on the left-hand side of the screen, allows you to modify the parameters of the block selected. It regroups the general options linked to a block: background color, border, text alignment, visibility condition, etc.
  • The editing zone, found on the right-hand side of the screen, allows you to interact directly with the content, using the contextual toolbar: insert a link into an image, change the font, delete a field, etc.

Loading HTML content

To load HTML content:

  1. Use the Change content button in the action bar.

  2. Select one of the default contents available or import your own HTML content from a file on your computer or an existing URL, see the Importing HTML content section

Editing content

You can easily modify the subject and sender address.

The content editor allows you to edit the content and adjust the rendering of your email. For example, you can change the background color, add a border around the blocks, change the font color, add an image, etc.

Personalizing emails

You can insert a link into any element of the page: image, word, group of words, text block, etc. To do this, select the element, then use the corresponding button in the toolbar.

You can add a personalization field or a content block, a link to an external URL or a landing page, or even a subscription or unsubscription link. A personalization field or a content block can only be added in text blocks. You can also personalize the subject and the sender address.

Previewing emails

To preview your email:

  1. Use the Preview button in the action bar. By default, previewing is done without personalizing the recipient.

  2. Select a test profile. The personalization fields and the conditional elements of the content are replaced by information corresponding to the profile selected.

Preparing and sending the email

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Preparing and sending the email

Defining the schedule

This screen allows you to define the date that your email is sent. There are two modes:

  • Messages to be sent once confirmed: the messages will be sent once the send is confirmed.
  • Messages to be sent automatically on the date specified below: the email will be sent on a specific date.

Depending on the parameters defined in the template, you may be asked for a final confirmation before the message is sent definitively.

Preparing the email

  1. Use the Prepare send button to start preparing the email. This process calculates the target population and prepares the personalized messages.

  2. The analysis result appears in the Deployment block.
  3. To view the preparation logs, click the button at the bottom right of the block.

Validating the email

To test your email, you can send proofs to test profiles or use the email rendering functionality.

Make sure to define the test profiles in the Audience block in the email dashboard before testing your email.

Use the Send a test button and select the type of validation that you want to use.

The list of proofs appears on the left-hand side of the screen. Select a proof to access its dashboard.

Sending the email

Once the email is prepared and validated, use the Confirm send button to start sending.

The Deployment block displays the send progress and the result. You can pause the send, restart it, or stop it using the corresponding buttons in the action bar. To consult the delivery log, click the button at the bottom right of the block.

Accessing reports

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Accessing reports

To access the reports, use the Reports button, available in the email or campaign dashboard. The data that a report is based on depends on its display context.

The Delivery summary report displays all of the main information linked to the email, for example, the number of sent messages, the number of errors, the exclusion causes, etc.

The Delivery throughput report regroups the data relating to the delivery speed for a given period. You can choose the scope you want to display: 1 hour, 3 hours, 24 hours, etc.

The other available reports are presented in the List of reports section.