Introduction to Landing Pages

This document allows you to create a subscription to a newsletter using a landing page.

Introduction

The goal of this quick start is to send an email inviting recipients to subscribe to a newsletter, via a dedicated landing page.

This document helps you discover the following Adobe Campaign functionalities through a standard use case:

  • Using a subscription landing page
  • Managing subscriptions to a service
  • Configuring an email with a link to a landing page.

1. Configuring a service

Landing pages are used to subscribe a visitor to a service. You therefore have to create a service or configure a service that already exists for which you want to manage the subscriptions. To do this, go to the list of services via the Profiles & audiences > Services advanced menu, from the Adobe Campaign logo.

In the service properties, you can define:

  • Confirmation messages, which will be sent to profiles to inform them that their subscription to (or unsubscription from) the service has been taken into account.
  • Default landing pages linked to the service, which will allow the email recipients to confirm their subscription to or unsubscription from the service.

Confirmation messages and default landing pages (that are not personalized) are pre-configured to allow service subscription mechanisms to be quickly put into place. In our case, we do not need to modify them.

You can get further details by clicking the Read more button.

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2. Creating a personalized landing page

To personalize your visitors' experience as much as possible, you can use landing pages other than those defined in the service properties, which are default pages.

First, create a new landing page in the program or campaign of your choice using a template that you can personalize. This landing page will be used to manage subscriptions to the service created in the previous step.

Reference the previously created service in the landing page properties.

If you want to enrich the client data at your disposal, add form fields that the landing page visitors will have to complete.

Creating a template and a landing page is detailed in a dedicated document.

You can get further details by clicking the Read more button.

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3. Inserting a landing page link into an email

Once the landing page and the service are configured, you can insert the link to this landing page into an email to promote audience subscription.

To do this, when editing your email, select the element in which you would like to place your link. In the toolbar, select Insert link > Link to a landing page, then select the landing page configured in the previous step.

It is also important to give the subscribers the possibility of unsubscribing. To do this, insert a service Unsubscription link in the confirmation email (defined in the service properties) sent automatically to the new subscribers as well as in future newsletter emails.

4. Monitoring subscriptions

You have several options for monitoring subscriptions to and unsubscriptions from your service.

  • Service Dashboard: allows you to view the list of people currently subscribed to your service.
  • Subscription history tab in the service dashboard: allows you to consult the history of subscriptions and unsubscriptions.
  • Service Reports: allow you to display a report detailing the evolution of subscriptions and unsubscriptions.
  • Profiles: allow you to find the list of services a person has subscribed to.

You can get further details by clicking the Read more button.

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Configuring a service

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Configuring a service

Presenting an information service

You can create a service and manage subscriptions to/unsubscriptions from it. An information service comprises:

  • A registration: a subscription (opt-in),
  • An unsubscription: a voluntary (opt-out) or automatic unsubscription (limited-time service, for example as a trial offer),
  • Subscription and/or unsubscription confirmation mechanisms,
  • A subscription history monitoring.

A pre-configured service is available by default. You can manage subscriptions to a service in several ways.

For example, by using a landing page to invite email recipients or website visitors to sign up.

Configuring a service

From the advanced menu, via the Adobe Campaign logo, select Profiles & audiences > Services to add a new service or select an existing service.

In the service properties, you have to configure the different confirmation messages for the subscription or unsubscription.

The next step involves linking the service to a landing page that already exists. In this case, select the previously created landing page in the Subscription landing page field.

By default, the service offers subscription or unsubscription messages and landing pages.

However, if you have already configured confirmation messages in your landing page, you must not overwrite them in the service.

Creating a personalized landing page

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Creating a personalized landing page

In your landing page, you can include additional fields that will allow you to enrich the data that you have on your profiles in your database.

This enrichment can be done in several ways:

  • Updating existing data (but possibly obsolete).
  • Adding data to fields that are default fields in the database but not completed.
  • Adding data to new fields, for example after having extended the Profile resource via the custom resource functionality.

Monitoring subscriptions

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Monitoring subscriptions

In the service dashboard

To view the list of people subscribed to a service:

  1. From the advanced menu, via the Adobe Campaign logo, select Profiles & audiences > Services to access the list of services.
  2. Select a service to display the corresponding dashboard.
  3. The list of people subscribed to the service can be found in the Subscriptions tab.

In the subscription history of the service dashboard

To consult the subscription and unsubscription history:

  1. From the advanced menu, via the Adobe Campaign logo, select Profiles & audiences > Services to access the list of services.
  2. Select a service to display the corresponding dashboard.
  3. Select the Subscription history tab to display the dates on which each person subscribed and unsubscribed.

In the service reports

To display a report detailing the evolution of subscriptions and unsubscriptions:

  1. From the advanced menu, via the Adobe Campaign logo, select Profiles & audiences > Services to access the list of services.
  2. Select a service to display the corresponding dashboard.
  3. Click the Reports button in the action bar, then Service summary in the selection screen.

  4. The Service summary report presents the number of subscriptions, the overall evolution of subscriptions, and a curve showing the progress over time.

In the client profiles

To consult the list of services to which a person has subscribed:

  1. Go to the list of customer profiles via the Profiles menu.
  2. Select a profile to display its dashboard.
  3. In the Event list section you can find the services to which that person has subscribed as well as the date on which they subscribed to each service.